Audience Development Manager
Katy Petiford is the Audience Development Manager at EveryIncome. A former journalist, she spent seven years as a digital media editor, with a focus on audience growth and engagement. Her specialties include audience analytics, search engine optimization, headline writing and social media. Most recently Katy worked at The Charlotte Observer as the Day News Editor. While there, she was part of the core leadership team for Table Stakes – a hands-on, transformative program for newsrooms. She led a team of remote journalists from across McClatchy — The Observer’s parent company — devoted to doubling Charlotte’s digital-only subscriptions. Katy was born in Missouri, and has since lived in 7 other states in the U.S. and two countries in Europe — France and Ireland. When she was 9 and living in Paris, she thought the best thing about the Louvre was the escalators. Katy then went on to get a degree in Art History from the University of Vermont in 2011. She enjoys traveling, acting, cupcakes and Harry Potter. She currently lives in Connecticut with her orange and very fluffy cat, Chloe.